MUHAMMAD's CV
MUHAMMAD ADEEL UDDIN
Digital Marketing & E-Commerce Specialist | Multimedia & Brand Communications
Profile summary
Digital Marketing and E-Commerce Specialist with 10 years of progressive experience in digital strategy and brand communications, including GCC experience. Track record of directing multi-channel advertising campaigns, deploying centralized e-commerce platforms, and managing CRM integrations to drive lead generation. Dedicated to executing cross-functional marketing operations and multimedia production for diverse international markets.
Career highlights
Real Estate Lead Generation: Generated over seventy qualified leads within thirty-five days by using Zoho CRM integration to capture and organize inquiries for sales follow-up.
Integrated Campaign Direction: Directed two nationwide 360-degree marketing campaigns covering digital ad networks, billboards, bus branding, in-store promotions, and multi-city launch events.
E-Commerce Platform Deployment: Built and launched the centralized e-commerce platform EdgeStore.pk to integrate multiple brands into a single digital ecosystem featuring influencer marketing integration.
Professional Certifications: Completed professional certifications spanning Google Ads Video Advertising, Digital Sales, Google Analytics, Google Web Designer, and IBM Data Analytics.
Key skills
Professional experience
Directed digital marketing operations and website development initiatives, overseeing campaign planning and CRM integrations. Managed multi-channel advertising across Meta and Google networks while coordinating content strategy for international real estate audiences.
- Generated 70+ qualified leads in 35 days using Zoho CRM integration to capture and organize inquiries for sales follow-up.
- Redesigned and transformed the website on Webflow, creating a modern, interactive experience to showcase real estate projects.
- Planned and managed Meta lead generation campaigns, including project-specific campaigns and broader brand awareness campaigns.
- Managed Google Search and Display campaigns to attract prospective property buyers and investors from European markets.
Directed digital marketing operations and multichannel campaigns, taking charge of website upkeep, multimedia production, and candidate recruitment processes.
- Executed lead generation campaigns across Meta Ads, Google Ads, and TikTok Ads targeting UAE property buyers.
- Ran LinkedIn recruitment advertising campaigns to attract candidates while coordinating applicant communication and interviews via WhatsApp and calls.
- Produced and edited bilingual video content for social media and paid advertising, including on-location shoots at Binghatti's office.
Managed digital and traditional marketing operations for a listed manufacturing enterprise, directing cross-functional execution across national advertising, digital product development, and multi-city retail expansions. Oversaw the complete marketing ecosystem, combining offline brand campaigns with software deployments including custom CRM portals, e-commerce platforms, and customer engagement chat solutions.
- Directed two nationwide 360-degree marketing campaigns covering digital ad networks, billboards, bus branding, in-store promotions, and multi-city launch events.
- Managed official digital content production for cricket tournament sponsorships, including player meetups at retail emporiums and hotel venues.
- Produced eight product collection catalogs and digital mockups spanning multiple proprietary tile series.
Directed digital marketing and e-commerce operations for accounts including Converse, Puma, Hertz, Kidco, Mustang Security, Brumano, Bracket, and Partners Supermart. Guided strategy across social media, content creation, advertising campaigns, and customer relationship management systems.
- Built and launched the centralized e-commerce platform EdgeStore.pk to integrate multiple brands into a single digital ecosystem featuring influencer marketing integration.
- Integrated Facebook Marketplace on Converse Pakistan and EdgeStore.pk while executing WhatsApp Business automation for real-time customer engagement.
- Managed social media content, display ads, email marketing assets, and product catalog designs for 8 brands simultaneously.
- Developed and deployed responsive HTML5 ad creatives using Google Web Designer alongside newly introduced 2D animated formats for clients.
- Delivered an Augmented Reality integrated newspaper advertisement connecting print and digital campaigns for Jang Newspaper.
Education
Computer Arts | Karachi, Pakistan
- UAE Embassy Attested
Certifications
Languages
English · Professional
Urdu · Professional